South Flo Pizza, an innovative restaurant concept from H-E-B, has quickly become a local favorite for diverse groups seeking convenient and delicious dining options. With strategic locations catering to parents, students, group hosts, and teachers, South Flo Pizza has positioned itself as a go-to choice for busy individuals and families alike. The "Flo into Fall" campaign, running from July to October, has successfully leveraged various marketing tactics to boost brand awareness and engagement. Through a combination of targeted paid ads, influencer collaborations, community-focused giveaways, and engaging organic content, South Flo Pizza has not only captured the attention of its target audiences but also surpassed its goal of reaching 5,000 followers by the end of 2024 well ahead of schedule.

Paid Ads: South Flo Pizza's paid advertising strategy effectively showcases the brand's key strengths through a mix of carousel and video ads. The campaign features three distinct ad sets, each tailored to specific audience segments. The first set targets sports enthusiasts, highlighting the convenience of South Flo Pizza for tailgating and game-watch parties. A second set appeals to male audiences, emphasizing the perfect pairing of pizza with gaming sessions and social gatherings. The third set focuses on parents, showcasing South Flo Pizza as an ideal solution for quick and satisfying family meals during hectic fall evenings.

Influencer Collaborations: The influencer campaign strategically partners with eight diverse creators to reach different segments of South Flo Pizza's target audience. The first group consists of three mom influencers who share how South Flo Pizza simplifies the back-to-school transition for busy families. A second set of influencers, primarily in their mid-20s to mid-30s, emphasizes the variety and convenience offered by South Flo Pizza. The campaign concludes with a student creator in October, highlighting how South Flo Pizza provides a convenient dining option during intense study periods as the college semester progresses.

Giveaways: South Flo Pizza's giveaway strategy demonstrates the brand's commitment to community engagement while driving follower growth. The August giveaway focused on teachers, offering school supply funds and pizza parties to three educators in major city locations. This initiative not only supported local teachers but also reinforced South Flo Pizza's connection to the education community. A second giveaway, planned for sports enthusiasts, will capitalize on the excitement surrounding end-of-season tailgating events, further expanding the brand's reach among this key demographic.

Organic Content: South Flo Pizza's organic content strategy balances trendy, engaging posts with messaging that reinforces the brand's core pillars of convenience, community, and variety. By utilizing a diverse mix of creative content, the brand ensures representation of all target audiences in its social media presence. The organic strategy also supports the promotion of monthly text offers and limited-time seasonal pizzas, driving customer engagement and sales while keeping the content fresh and relevant to followers' interests.