For Salt Lick BBQ, I spearheaded a TikTok Growth Strategy to reestablish our world-renowned barbecue as a leader in the Texas BBQ scene and drive tourism. My approach involved sharing a mix of user-generated content, trend-based videos, and team-focused content, posting three videos per week back-to-back for optimal engagement. Through A/B testing, we achieved an impressive 2.3% engagement rate, significantly outperforming the industry average of 1.38%. I assisted with eight video shoots, tag teamed editing 120 videos, and helped the profile gain almost 35K new followers over 10 months, marking a 14.4% increase. Our efforts resulted in a 240% surge in engagements and a 470% rise in video views compared to the previous 10-month period. This successful strategy not only boosted our online presence but also reinforced The Salt Lick BBQ's reputation.